All Black Ben Franks - Simplicity, Effort & Player Development | From Player to Coach

What actually helps rugby players improve?
In this conversation, All Black prop Ben Franks breaks down how coaches can develop players through simplicity, effort, and clear processes.

Drawing on his experience as a 2x Rugby World Cup winner and now professional coach, Ben shares practical insights on:

How to simplify your coaching for better results
Why focusing on one thing at a time accelerates development
The role of effort in player growth and team culture
How to structure training for maximum transfer to performance
Why repetition and reflection are key to long-term improvement

This is a coaching-focused conversation designed to give real, applicable ideas for coaches at all levels — from grassroots to high performance.

Timestamps:
0:00 Introduction
1:07 Transition from player to coach
8:20 Developing habits & effort
13:00 Work Ethic
11:55 Effort and Its Importance
20:26 Mike Cron on his development
28:28 Coaching Pressure
36:58 Reflection is where the Week is Won
41:02 Measurable Processes for Effective Coaching
45:38 Developing Leaders
51:00 Building Culture
54:13 Advice to Parents and Coaches

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Our mission at The Rugby Institute is to support rugby coaches in developing their skills, growing the game, and making a lasting impact on their teams and communities.