Butch Harmon on Big Egos, $100K Tips & the Business of Golf Instruction | The Real Deal

In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite instructor.

Harmon explains how he structured retainers and performance bonuses with Tour players, why Phil Mickelson once handed him a $100,000 check and how working with stars like Tiger Woods, Greg Norman and Rickie Fowler helped build his own reputation and business.

Harmon shared his perspective on the future of golf instruction, including the growing influence of launch monitors, data and technology, and why he believes the human element remains irreplaceable.

The Real Deal, hosted by Bob Philion, goes inside how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game.

Presented by Gosling's Rum

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0:00 Intro
2:32 Coaching
7:04 Teaching
9:56 Mind Tricks
11:56 Winning
13:32 The Shark
15:22 The Brand
19:23 Tiger
22:28 Learning
25:17 Hogan
29:09 The Biz
32:37 $100K Tip
34:10 Free Advice
35:51 Technology
39:24 Adapting
43:15 Equipment
46:38 Emergency 9
51:19 Reflection