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"Change is good, especially when it pushes the game forward."
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"Change is good, especially when it pushes the game forward."
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"Change is good, especially when it pushes the game forward."
Jozy Altidore, Chief Strategy Officer & Co-Owner of Sogility, on why pro/rel could create growth, learning curves, and new opportunities in North American soccer.
Why it works: it taps into curiosity and momentum, framing the moment as a bold opinion with real stakes for the sport.
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53 seconds.