Let's Talk About Hyper Shoes.

Find your next running shoe on the Supwell app, home of the best shoe deals: apps.apple.com/us/app/supwell/id6753905424

02:00 Cole Joins the Pod
07:21 Super shoes vs. hyper shoes
08:47 What makes a shoe “hyper”
11:35 Pace and ground contact time
(17:10) Nike’s shoe rollout
(18:14) Product launches and brand strategy
(21:16) Adidas’ record-breaking summer
(21:45) Nike’s U.S. race-day reach
(27:23) Charles Hicks’ Apex critique
(32:06) Yowana’s first impression of the Apex
(39:21) Puma Fast R 3 and Project 3
(43:02) ASICS Sky vs. Edge
(54:11) Lighter racing shoes
(66:23) 3D-printed midsoles
(69:49) Running Supply and the Rec Room NYC Pop-Up

Thanks for watching! Here's how you can support the channel.

1. Join my app to take your training to the next level. Buy/sell/trade running shoes and swap training and shoe advice with fellow hobby joggers: apps.apple.com/us/app/supwell/id6753905424

2. Buy your new shoes, running gear and fuel through my Running Warehouse link. I also have a discount code on the app above that gets you 20% off apparel and 10% off fuel and discount runningwarehouse.com

3. Get matched with the best running shoe for you at runningshoematcher.com (I built the running shoe database and matching logic. It's pretty cool and actually works)

4. Buy a hobby jogger hat and other cool Supwell Certified drip at hobbyjogger.com

5. Follow the Instagram instagram.com/supwellrunning