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Alpine's $150 million deal with Gucci - What you need to know
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Italian fashion house Gucci is to enter Formula 1 for the first time next year as title sponsor for Alpine.
In a deal believed to be worth in excess of $150 million, Gucci will replace BWT from 2027.
Having heard from Alpine and Gucci in Paris, Jon Noble explains what it really means for Alpine, beyond the headline figure.
00:00 Alpine + Gucci
01:00 How much is it worth?
02:08 A clothing deal
03:26 Alpine's trajectory
07:50 The drivers
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How long is this video?
9 minutes.
