Göran Winblad is a Swedish ultrarunner and YouTuber. His videos are creative and cinematic, yet always educational and grounded in the science of running. In this episode of Creators Cooldown, we talk about how he approaches content as a solo creator, how he balances training with life as a father of two living in Norway, and how he juggles work and creative projects. We also got into the challenges of building an audience on YouTube as a non-native English speaker, and how he thinks about authenticity in a world of brand deals and algorithms. Check out @goranwinblad on YouTube: https://www.youtube.com/@goranwinblad WATCH AND LISTEN HERE: Spotify: https://open.spotify.com/show/3tUCWOCDAFgTZi7ioDrhgl?si=Ych-tYw5QkiDZfUUz9ZYqQ Apple Podcasts: https://podcasts.apple.com/us/podcast/creators-cooldown/id1799597600 Join this channel to get access to perks: https://www.youtube.com/jeffpelletierruns/join FOLLOW ME HERE: Instagram: https://www.instagram.com/jpelletier/ Facebook: https://www.facebook.com/jeffpelletierruns Strava: https://www.strava.com/athletes/2513942 Sign up for my newsletter so you never miss a video: https://jeffpelletier.com/newsletter/ #trailrunning #ultrarunning #creatorscooldown