What Kept Jeff Gordon From Jumping Ship to Evernham Motorsports

Jeff Gordon joins Business of Motorsports with Kelley Earnhardt to talk about the business lessons, relationships and decisions that shaped his career beyond the race track.

Gordon opens up about his unique relationship with Rick Hendrick, becoming an equity partner in Hendrick Motorsports, negotiating a lifetime deal and the advice he received about controlling his likeness and rights.

He also discusses his transition from driver to broadcaster and executive, the importance of investing in people, Hendrick’s approach to developing young talent and what he sees ahead for NASCAR.

From merchandise and licensing to driver development, media rights and the future growth of NASCAR, Gordon offers a behind-the-scenes look at the business side of one of motorsports’ most successful organizations.

Chapters:
00:00:00 Jeff Gordon Joins BoM
00:02:29 Building a Career Beyond Racing
00:06:00 Dale Earnhardt’s Game-Changing Business Advice
00:09:30 The Lifetime Deal With Rick Hendrick
00:15:07 How Jeff Became a Hendrick Owner
00:18:42 Bringing in Jimmie Johnson
00:16:45 What Broadcasting Taught Jeff
00:22:27 Proving Himself as a Hendrick Executive
00:27:45 The Business Behind NASCAR Merchandise
00:32:45 How Hendrick Develops Young Drivers
00:46:06 Why NASCAR’s Charter Deal Matters
00:53:01 Is NASCAR Entering a New Era?
00:59:00 Closing

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