Ethical Footwear | Gareth Crouch

A tiny South African boot brand nearly got wiped out by cheap manufacturing, an Amazon suspension, and a brutal market no one was betting on. Gareth Crouch explains how Jim Green Footwear turned that pressure into a global growth story by doubling down on quality, exporting the right way, and building a product people actually trust in the field.

Gareth also reveals the unexpected origin of the Jim Green name and frog logo, the family factory story that began in 1987, and how a business with around 16 employees grew into a worldwide brand with distribution in the US, Canada, the UK, Europe, and Australia.