How Rugby Unions Fans Are Changing - Pro Media Manager Explains

How Social Media is Changing Rugby Union Forever! + Women's Six Nations 2026 Debate
From viral try celebrations to player controversies, social media has completely transformed the world of rugby union. In this video, we dive deep into the impact of platforms like Instagram, TikTok, Twitter/X, and LinkedIn on the sport we love. How top players such as Henry Pollock, Finn Russel, the women's games and clubs are building massive personal brands. I was joined by professional rugby social media manager Natasha Coyle to get the insights into social media management in rugby union.

- The rise of rugby content creators and fan engagement
- Social media disasters that cost players contracts and reputations
- How unions and governing bodies are adapting to the digital age
- Future trends: Will social media make or break rugby union?

Whether you're a rugby fan, player, coach, or just love the business side of sport, this video breaks down everything you need to know about social media’s powerful (and sometimes dangerous) influence on the game.Drop a LIKE if you enjoy rugby content!

Comment below: Has social media improved or damaged rugby union the most?

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Chapters
0:00 Becoming A Social Media Manager
4:50 Where Are Rugby Fans?
8:40 Understand The Rugby Audience
12:45 Coping With Trolls
15:15 Social Media Fails
19:55 Attracting New Fans
23:25 Men's Rugby vs Women's Rugby Content
27:30 The Red Roses Debate
33:05 Women's Rugby Marketing
44:10 Impact Of Eddie Hearn
46:05 Leicester Tigers Thoughts
48:00 Working For Glasgow Warriors
52:30 The Truth About Ealing And The PREM