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Entrepreneurial lessons learned from "The King" Arnold Palmer
Golf
Entrepreneurial lessons learned from "The King" Arnold Palmer
The ModGolf Channel›
May 1, 202621:24
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He sat on a balcony at Augusta with Arnold Palmer and Jack Nicklaus, drinking Kettle One and eating chips and dip for six hours. 🏆👑
That’s not the opening line of a golf fairytale—it’s a real memory shared by Triple Bogey Brewery founder Geoff Tait. In this latest episode of The ModGolf Podcast, host Colin Weston sits down with Geoff to unpack the wild, emotional, and deeply human journey behind one of golf’s most creative brands. From drinking with golf royalty to losing his first business and rebuilding with purpose, Geoff shares what The King taught him about class, kindness, and showing up as your authentic self.
Whether you’re an entrepreneur, a golf nut, or just someone who loves a good comeback story - this one’s for you.
🎙️ Episode Chapters
00:00 - The coldest beer on a hot summer day
01:45 - The Triple Bogey elevator pitch
03:30 - From Quagmire Golf to working with The King
06:15 - Going through Arnold Palmer’s personal closets
09:00 - The afternoon at Augusta with Jack Nicklaus & Arnie
12:20 - What Arnold taught Geoff about business & humanity
15:00 - Losing a business, rebuilding a life
18:30 - Inside Triple Bogey’s lineup (OG Lager, Ultra, Transfusion, Fairway Fizz)
22:00 - The brilliant brand story behind “+3”
24:15 - Colin’s 99-year-old dad converts from ale to Triple Bogey lager
Three key takeaways from Geoff Tait’s journey:
"Success doesn’t give you permission to be unkind"
Arnold Palmer had every reason to be difficult—but he was the most genuine, classy, and hilarious person in any room. Geoff learned that how you treat people matters more than your net worth.
"Losing everything can be the setup for something better"
After his first golf apparel business collapsed, Geoff rebuilt from scratch. Today, Triple Bogey sells more beer in a year than he ever sold shirts. Failure isn’t the end—it’s a restart with wisdom.
"Your brand is your behaviour, not your logo"
From the clever "T+B" hidden in the +3 logo to the way Geoff’s team treats customers, authenticity runs through every decision. The King led with character, and Triple Bogey follows that same fairway.
👉 Like, .
🔗 Listen to the full ModGolf Podcast episode with Geoff Tait (link in comments)
🍻 Triple Bogey Brewing – available now in Canada (US friends, soon). Grab a lager, grab a Fairway Fizz, and enjoy the 19th hole.
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21 minutes.
