The Culture Behind 54 All Blacks | Auckland Grammar School

In this episode of the Coaching Culture Schools Rugby Series, Ben Herring goes inside one of New Zealand’s most iconic rugby institutions — Auckland Grammar School — with Deputy Principal and First XV coach Dave Askew.

With more than 150 years of rugby history, 54 All Blacks and 65 championships, Grammar has an extraordinary record. But this conversation goes beyond results to explore what actually sustains that success across generations.

Dave shares the importance of tradition, discipline and belonging; the philosophy of “School Rules Plus One”; why representing the First XV is a privilege, not a right; and why Auckland Grammar deliberately avoids using the term “high performance” with its young athletes.

They also discuss developing young men beyond rugby, creating certainty and confidence through strong systems, supporting coaches and parents, and why success should ultimately be measured by far more than championships.

A fascinating look inside a rugby programme where standards, tradition and care have been built over generations.

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✅ About Coaching Culture with Ben Herring.

Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.

My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.

🔔 If you're looking for coaching & leadership skills, hit ! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
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