Dirty Mo Has Lost Business Over This Decision

Dirty Mo Media may have started with a Dale Earnhardt Jr. podcast, but DMM President Mike Davis never believed it would stop with one driver, one podcast, or even one sport. Today, he is leading DMM through its next phase of growth while trying to protect the honesty and audience trust that helped build the company in the first place.

In Part 2 of Business of Motorsports, Kelley Earnhardt Miller sits down with DMM President Mike Davis to talk about what the company has actually become: a motorsports media network telling stories from every corner of the sport, and now pushing into new ones too.

Mike gets into how DMM decides which shows are worth betting on, why some ideas need years to find their audience, and why he's comfortable having a few misses to find the next big hit. He also tells the story of how a trip into the rodeo world turned into a friendship with Jerome and Tiffany Davis, the launch of Dirty Mo Rodeo, and a bigger vision for where DMM can go outside of racing.

Growth hasn't come without tension. Mike talks candidly about navigating DMM's relationship with NASCAR, the balancing act of staying independent while still being part of the sport, and why DMM has walked away from business rather than tell its hosts what they can and can't say.

This is the story of how Dirty Mo Media keeps growing without losing the authenticity that made it work in the first place, and where Mike believes DMM can go next.

Chapters:
00:00:00 - Intro
00:00:46 - Every Show Has a Purpose
00:09:24 - Why Rodeo
00:27:05 - Complications with NASCAR
00:37:29 - The Adidas Deal That Got Away
00:41:40 - The Future of Dirty Mo: Still an Earnhardt Company
00:55:50 - Growing the Company
00:56:42 - What Employees Thrive at Dirty Mo
01:01:27 - What Makes Mike Most Proud About Dirty Mo
01:06:10 - Outro

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