Why Molly Seidel Signed With Satisfy (Interview)

Molly Seidel joins Singletrack to break down her new multi-year partnership with Satisfy. After taking a full year away from primary sponsorship to figure out what she actually wanted, Molly turned down larger offers from legacy brands to sign an apparel-first deal that leaves her independent on shoes and free of posting requirements.

In this conversation, Molly explains why creative freedom mattered more than the biggest check, what her role looks like in Satisfy's growing women's line (including an upcoming trip to Paris to work with the team), and why she sees elite athletics and style as inseparable. She also gets into how her support team is structured, why she thrives in low-pressure partnerships, and what a "discovery year" at Western States 2026 really means.

Partners:

Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (nordarun.com)

* Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (precisionhydration.com/planner.)

* Raide - Making equipment for efficient human-powered movement in the mountains (raideresearch.com)

* Janji - premium trail running apparel (janji.com)

* Kodiak Cakes - my favorite oatmeal and pacakes (kodiakcakes.com)

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