What Do NFL GMs Actually Do? A Former Exec Lifts the Curtain

In the immortal words of John C. McGinley, “What would you say you do here?” We judge general managers and executives on free agency signings, contract negotiations, and draft classes…but what are they actually doing behind the scenes? Former Philadelphia Eagles executive Jake Rosenberg sits down with Robert Mays to discuss what a GM candidate should look like, the role of analytics in front offices, and what some NFL organizations are doing wrong with their executive structures.

0:00 Welcome to the show
1:46 Jake Rosenberg joins
3:01 It’s all Jake’s fault
4:19 What GM candidates should look like
8:46 Role of ownership
13:41 What does a GM do?
18:32 Ideal NFL team structure
24:19 GM/owner involvement in game plans
26:11 Where should you find new GMs/execs?
30:13 How to figure out a candidate’s experience
34:50 What do you ask candidates?
40:50 Most important hires for a GM
46:50 Process of hiring coaches
50:54 Analytics vs scouting background

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