An Inside Look at Adidas' Innovation Lab in Germany

I got a tour of the Adidas HQ in Germany and went behind-the-scenes at their product development lab for their first ever Home of Innovation event.

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0:00 Intro
1:21 Adidas Campus Tour
12:47 Welcome Dinner
15:42 Thoughts on Day 1
16:24 Morning Run
22:06 Start of Home of Innovation
24:40 Presentation by Adidas CEO Bjørn Gulden

33:00 Future Innovation Concepts with Elite Athletes
36:06 Future of Cool
42:04 Future of Strong
51:31 Future of Fast

1:16:41 Archive Tour
1:29:00 Lunch
1:32:12 Interview with Marc Makowski, Head of Innovation
1:42:00 Interview with Harry Miles, Running Footwear Innovation
1:52 APEX - Elite Athlete Customization Lab
2:01:41 3D Printed Midsole Technology
2:07:00 Ice Cold Recovery Slides
2:12:36 My Thoughts on the Experience

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