Flavio Briatore reveals 'completely crazy' F1 team valuation boom

Name: Flavio Briatore reveals 'completely crazy' F1 team valuation boom
Uploaded: 2026-08-01T08:00:34.000Z
Duration: 53 min 58 s

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Flavio Briatore Formula 1 Alpine Pierre Gasly F1 Team Valuation

Mentioned in this video

PGPierre Gasly BABWT Alpine Formula One Team

Alpine's executive advisor and de facto team boss Flavio Briatore, is the latest guest on The Race Business's 'In Conversation With...' series with The Race co-founder Darren Cox.

Briatore talks about how Team Enstone has gone from an $80 million valuation to a $3.5 billion valuation, how highly he rates Pierre Gasly, why he thinks there needs to be 24 sprint races and explains how he turned a 'very bad idea' into a $150 million title sponsorship deal.

00:00 Alpine x Gucci
07:43 Benetton's F1 rise
13:40 Being an F1 outsider
18:20 Ecclestone vs Liberty
24:46 Working on NJ GP with Trump
27:57 F1's current commercial success
32:19 Dealing with Renault in F1
35:15 Alpine's driver situation
37:43 Building Alpine back up
42:03 Creating a culture in a team
46:39 Where F1 can keep growing

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