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JOFA: The Brand That Changed Hockey Forever | The Untold Story
Hockey
JOFA: The Brand That Changed Hockey Forever | The Untold Story
Hockey Tutorial›
Oct 20, 202624:23110.7K views
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JOFA: The Brand That Changed Hockey Forever | The Untold Story
Hockey
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The untold story of JOFA, the legendary Swedish hockey equipment brand that helped revolutionise protective gear in ice hockey. In this documentary, we speak with Swedish inventor Leif Skottheim, the man behind the innovative Joint Discharge Principle (JDP) technology, to explore the story, ideas and innovation that helped shape hockey protection for generations of players.
From JOFA’s Swedish roots to the technology behind its protective equipment, this is the story of a brand that left a lasting mark on the game.
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24 minutes.