Inside ONIT Athletes New Era: Alexis Ohanian, Gravity Baseball, and College Card Growth

In this episode of Collector Nation, Ryan Alford sits down with ONIT Head of Product Cory Hollingsworth to break down one of the biggest recent stories in the college-card space: Alexis Ohanian and Seven Seven Six Capital stepping into the picture, the launch of Gravity Baseball, and what this new chapter could mean for ONIT’s future. Cory explains why this moment matters, what Alexis brings to the table as both a collector and builder, and how the company is thinking about growth without losing the lane that made it stand out in the first place.
Ryan and Cory also go deep on the product itself. They unpack Gravity Baseball, ONIT’s new ion Optichrome technology, the move into mixed products, the importance of on-card autos, short-print inserts, and how ONIT is trying to create premium cards that still feel fun, different, and accessible for real fans and collectors.
The conversation also looks ahead to football, future school expansions, and the balancing act of serving team collectors, NIL athletes, and hobby-first buyers at the same time. It is a strong episode for anyone who wants to understand where college cards are heading next and why ONIT keeps getting more attention in the hobby.
*Topics Covered*

* Alexis Ohanian and Seven Seven Six Capital acquiring ONIT
* What new ownership could mean for ONIT’s growth
* The launch of Gravity Baseball and ONIT’s first mixed baseball product
* ONIT’s new ion Optichrome technology
* Why on-card autos still matter
* How ONIT thinks about design, inserts, and fun pack-opening experiences
* What is coming next for football and future school partnerships
* Ryan Alford and Cory Hollingsworth on the future of college cards

*Shop now at **onitathlete.com* (onitathlete.com/)* and use code COLLECTORNATION at checkout to receive 15% off your first order!*
Links
Collector Nation
collectibles.show/https://www.collectibles.show/episodes/https://www.collectibles.show/about
ONIT Athlete
onitathlete.com
Ryan Alford
ryanalford.com/https://www.instagram.com/ryanalford