S2 Ep 33 - Is This The Start Of A Rugby Civil War?

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Rugby doesn’t get to hide behind tradition any more and that’s the thread running through everything we talk about. We start with the Bristol Bears “marketing agency” comment and the reaction it sparked, because it cuts straight to the modern fight inside the sport: do we want rugby to grow, make money, and reach new fans, or do we want to pretend that commercial reality is somehow beneath the game? We talk player marketability, digital profiles, and why some fans hear that language as an attack on community and identity.

From there we get into the media side and the gatekeeping that still lingers. When creators and analysts build huge audiences by explaining the sport well, should ex players sneer at them, or learn from them? We also call out how negativity in commentary can shrink a brilliant occasion, especially when the rugby itself is delivering. If you care about where rugby coverage is going, this conversation is not optional.

Then we go properly on-field with the Champions Cup semi finals. Bordeaux v Bath becomes a case study in ruthlessness: Jalibert and Lucu do what they do, but Bordeaux’s defence and late-game ambition are what really stand out. We also unpack the replay and TMO controversy and why the EPCR tech set-up matters more than any tired “French TV director” conspiracy. Leinster v Toulon is the other side of the coin: line speed, suffocation, and big names stepping up, setting up a Bordeaux v Leinster final that feels like a genuine clash of identities.

We finish by helping Steve Borthwick out: a Premiership form based England summer squad, position by position, including the tight calls at hooker, the back row logjam, and what England actually need at fullback in a blitz defence world. .

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