ON is making NEW football boots right in front of us!

Seeing prototype football boots in action is nothing new, but ON football letting us watch the development of not just a new football boot, but their first boots ever is so unique! No secrets, no smoke & mirrors, just what’s actually being developed in real time. It will be so interesting to see how the boots progress, and what changes will be made along the way, eventually leading up to their release in 2027! I realize that a boot like this isn’t for everyone, but how could you not be excited about seeing something new being created right out in the open!? I still have so many questions, but I must admit, I like the approach so far. Development as transparent as the boots.