395: Golf’s Worst Ad Week? Good Good Fallout & LIV’s Future

On Episode 395 of The Chasing Daylight Podcast, we dive into the massive reaction surrounding the Good Good x Callaway driver ad, why the campaign missed the mark, and whether the backlash has gone way beyond the original mistake. We also get into the sponsor fallout, the reaction across golf social media, and what the entire situation says about golf’s growing internet culture.

Then we turn to the other huge story: Is LIV Golf nearing the end as we know it? With questions surrounding the league’s future, Bryson DeChambeau’s comments, and the possibility of major LIV names eventually returning to the PGA Tour, there’s plenty to unpack. The LIV discussion begins around 57 minutes into the show.

Topics include:

• The Good Good x Callaway ad controversy
• Why the ad missed the mark
• Callaway’s role and the social-media backlash
• Sponsor fallout surrounding Good Good
• Has outrage culture officially reached golf?
• The PGA Tour’s proposed 2028 playoff and match-play format
• Why match play could make the Tour Championship much more entertaining
• Las Vegas National and current Vegas golf-course conditions
• Harold Varner III and the sixsome controversy
• The Country Club Hitchhiker and creative golf content
• Is LIV Golf finally nearing the end?
• Could Bryson DeChambeau, Jon Rahm, Joaquin Niemann and others return to the PGA Tour?
• Rory McIlroy and Scottie Scheffler’s differing views on LIV players returning
• Wyndham Clark, Rory McIlroy and the Player of the Year conversation
• Bryson DeChambeau rules talk and the Internet Invitational
• Episode 400 golf bag giveaway updates

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