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What Do Women Really Want?! Wilson is Reinventing Tennis Shoes with Marta Kostyuk & the Intrigue 💚
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Using WTA star, Marta Kostyuk, as their main inspiration and playtester, she had just one request "I need a running shoe, but I need to drive it like a race car," and from this, the Intrigue shoes were born!
It's not very often the tennis industry gets a refresh and BRAND NEW shoes into the market, but that is exactly what Wilson has done with this Intrigue line, creating specifically what she wants and needs on the court.
In this podcast episode of Talk Tennis, we sit down with the Wilson team that developed and created the Wilson Intrigue line of tennis shoes! Take a listen on how this project began, how they utilized feedback from pro players, what they created with Marta's help and feedback and how to style and wear your Intrigue tennis shoes!
And don't miss the BONUS footage on our YOUTUBE channel where we hear from Marta herself as she explains her side of the creation of the Wilson Intrigue Tennis Shoes! youtube.com/channel/UCmgyIibKmFosnm-LyZEB7uQ
➤Learn more: tennis-warehouse.com/Learning_Center/WilsonIntrigue.html
➤& shop here: tennis-warehouse.com/Wilson_Womens_Tennis_Shoes/catpage-WSWILSON.html
0:00:00 INTRODUCTIONS
0:01:42 History of the "Intrigue" name
0:02:22 it starts with HER
0:03:12 Wilson ON / OFF Court Styling
0:04:00 Designing for the modern athlete
0:04:25 Michelle's stamp of approval on the Intrigue Tour
0:05:00 Design of the Intrigue shoes
0:05:51 Marta Kostyuk, Peyton Stearns, Pro Athletes
0:06:23 something different from the RUSH PRO
0:06:40 "What do you need in tennis shoes?"
0:07:00 Support = CUSHIONING
0:08:20 Marta & the testing experience
0:09:48 Cosmetics
0:11:35 difference with women's feet
0:12:50 Insoles and premium cushioning & intentional cushioning
0:16:40 Styling the shoes with the apparel
0:18:20 Desert sunrise & sunset collection
0:19:15 Who each model of shoes is for
0:21:26 Fun stories & working with Marta
0:27:10 MEN's FOOTWEAR UPDATE
0:28:30 why we love the RUSH PRO
0:29:30 this is just the beginning...stay tuned!
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More Tennis Videos:
➤TW Weekly VLOGs: youtube.com/playlist
➤Tennis Racquet Reviews: youtube.com/playlist
➤Tennis Shoe Reviews: youtube.com/playlist
➤Tennis String Reviews: youtube.com/playlist
➤Weekly Tennis Drill: youtube.com/playlist
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➤ Improve Your Game: bit.ly/TWIMPROVE
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Always offering the latest-and-greatest, Tennis Warehouse’s ever-expanding inventory of tennis gear, reviews and content reaches well beyond what we can showcase on our website. We promise to keep you up to date with gear reviews on the newest racquets, shoes, strings, bags and more all while offering knowledge on how to improve your game with gear and technique! We also take you behind the scenes and offer you insight from touring pros and industry experts. Be sure to tune in every week for access to our Talk Tennis Podcast, our Weekly Drill, Reviews on Gear, Sneak Peeks and First Looks as well as our Weekly VLOG, which appears every Friday. Our highly knowledgeable product specialists are also players and are ultra passionate about the sport, so they always have a unique perspective when it comes to all things tennis. Tennis Warehouse is committed to offering players of any level and age the best products at the best prices no matter where you are in the world!
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