How Cynt Marshall Changed the Mavericks Culture from Day 1

Cynt Marshall sits down with Julie, Abby, and BJK to share how she transformed the Dallas Mavericks by building a culture rooted in inclusion, trust, and accountability—starting with a bold 100-day plan and her CRAFTS values. Meeting one-on-one with every employee before ever speaking to the press, Cynt focused on people first, proving leadership matters more than knowing the game. With support from Mark Cuban, Adam Silver, and the rest of the Mavericks, she helped reshape the organization from the inside out—a powerful conversation about leadership, culture, and what it really takes to create lasting change.