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Join us as we welcome Mauricio "Mauri" Salazar, co-founder of San Jose's hottest ice cream shop, Paleta Planeta, to the pod! 🍦⚽️

Mauri takes us inside the story of how a pandemic-era bet on himself turned into one of San Jose's most exciting and creative small businesses — all while keeping soccer at the heart of everything he does.

We dive into what it really takes to build something from nothing, the grind of going from a garage to a downtown storefront, and how his passion for soccer has brought him some great experiences with pro teams.

We talk:

Growing up Mexican-American in San Jose and how soccer shaped his identity.

Building Paleta Planeta from his parents' garage to a brick-and-mortar right next to San Jose City Hall.

Where soccer and the business cross paths and what that community means to him.
Bringing paletas to Liga MX teams and meeting some legends of the game.

Whether you're an entrepreneur chasing your first idea or a soccer lover who bleeds for the culture, Mauri's story is one you don't want to miss. 🎙️⚽️🍦

paleta planeta