Welcome to Season 15 Episode 23 of the ParentingAces Podcast! This week's guest, Chris Boyer, is a Tennis Parent as well as someone who has worked closely with the United States Tennis Association (USTA) and is here to offer his insights into what makes tennis a hard sport.

Chris's professional background as a nationally award-winning marketing executive for brands including Coca-Cola, The North Face, GEICO, the New York Mets, Boston Celtics, and Miami Heat, provided him a unique lens into the business of sport. Combined with decades of direct experience in tennis, this perspective led to firsthand insight into the realities of youth sports, NCAA recruiting regulations, college fit evaluation, and the broader sports sponsorship and partnership landscape. Chris created Tennis Advisors to bring clarity, integrity, and informed guidance to families, companies, and brands navigating this complex ecosystem so they don't have to do it alone.

Chris has lived through the Junior Tennis Journey with his son, Tristan. As Chris shares in this episode, Tristan showed early promise on the tennis court, eventually becoming one of the top American juniors and going on to a successful college tennis career at Stanford University. Tristan is now pursuing a professional tennis career and is currently ranked 192 on the ATP Tour. None of that happened by accident! Chris tapped into his professional contacts to help Tristan achieve his tennis goals and is now offering to help other families on a similar path through Tennis Advisors.

You will hear Chris mention a Russian tennis coach who worked with that country's youngest players. Read more about it here: https://www.nytimes.com/2007/03/04/sports/playmagazine/04play-talent.html

You will also hear Chris talk about Eric Butorac's unique journey to professional tennis. Watch our podcast with Eric here: http://youtube.com/watch?v=PgS_QsDIFhQ&feature=youtu.be

To get in touch with Chris, email him at chris@tennisadvisors.tennis and ask about getting your FREE 9-page assessment document when you sign up for a 30 minute consultation. You can also follow him on Instagram at https://instagram.com/christopherjboyer and follow his son, Tristan, at https://instagram.com/rockettristan.

As always, I am available for one-to-one consults to work with you as you find your way through junior tennis and the college recruiting process. You can purchase and book online through our website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://parentingaces.com/shop/category/consult-with-lisa-stone/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If you’re so inclined, please share this – and all our episodes! – with your fellow tennis players, parents, and coaches. You can subscribe to the podcast on Apple Podcasts or via your favorite podcast app. Please be sure to check out our logo’d merch as well as our a la carte personal consultations in our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠online shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

CREDITS

Intro & Outro Music: Morgan Stone aka STØNE

Audio & Video Editing: Lisa Stone

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