“Without that disappointment — could he have recalibrated, adapted, and trained as hard ashe did for the record? Sometimes our biggest disappointment becomes our biggest inspiration.”

My guest for today’s episode is Jose Maresma — clinical exercise physiologist, sport psychologist, and the mental performance coach behind Josh Kerr’s mile world record. If you listened to our conversation with Josh or Danny Mackey over the last few weeks, you heard his name come up repeatedly — the whiteboard in Albuquerque, the instructions on race morning, 'what if it was easy.' Jose was the person on the other end of all of it.

Jose has been working in performance psychology for 35 years, across Olympic sports, professional athletics, special forces, law enforcement, and corporate leadership. He started in the world of metabolic development, alpine ski racing, the Olympic Training Center, and kept running into the same bottleneck: the mind.

His connection to Josh started not with Josh but with Josh’s wife, Larimar. She attended a talk Jose gave to scholar-athletes heading into medical school in 2019, came up afterward, and two years later texted him: my boyfriend is preparing for the Olympics — would you be open to working with him? Jose invited Josh to a cold plunge session the next morning. Ice pool, pickaxe, 32 degrees, dark outside. Josh dove in. Five years of work followed.

In this conversation Jose walks us through all of it — the hero’s journey framework he built their relationship around, why he had Josh write 3:42 on dozens of pages with a blue pen, the 222-second cold plunge and what it was designed to do at a cellular level, what actually happens neurologically when an athlete goes deaf in a race, how the pacers were prepared with their own mental work, and more. He also closes with what any recreational runner heading into a weekend 5K can actually steal from all of this.

You can find Jose on Instagram at @josevo2max or visit his website for more information on his work at the link here.

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