This week, TJ and Gary sit down with Keaton, co-founder of the fast-growing beverage brand Course Record. Keaton shares the brand’s origin story—launched just nine months ago with his business partner Luke—its mission to provide a tea-based, functional hydration drink for golfers and active people, and the role influencer marketing has played in its early success. They dive into product development, from surveying over 500 athletes to perfecting three flavors—Caddie's Golden Peach, Lemon Lime Birdie Time, and Club Twirling Blue Razz —with plans for a fourth flavor in the works.

Keaton discusses balancing his professional golf background with building the business, upcoming distribution goals, and expansion into big retailers and golf courses. The conversation is filled with comedic tangents—from baby-feeding jokes to “fridge with your order” banter—but also plenty of practical insight into growing a startup brand in the golf world.

Course Record is what they call a “functional hydration” drink built specifically for golfers. Here’s the quick breakdown:

Electrolytes for hydration
Asian Ginseng, B Vitamins, and L-theanine for focus
40 milligrams of green tea caffeine (less than a Diet Coke)
Just five grams of sugar and no sucralose

It’s meant to give you clean energy and steady focus without the crash or jitters.

Buy your own case of course record now: https://shop.drinkcourserecord.com/discount/BASICBOGEYS10

Send us a message and let us know what you thought about this episode!

Acorn Hills Clothing Co.
Use code BASIC15 for 15% off. Look Good, Feel Good, Do Good. A Zero Waste Clothing Company

Course Record
Use BasicBogeys10 at checkout for 10% off their functional hydration drink!

Tally Tumbler
Use BASIC20 for 20% Tally Tumbler. The tumbler to stay hydrated, competitive, and in control!

The Putter Shop
Use code BasicBogeys15 for 15% off your order!

BagBoy - Dynamic Brands
Use code TJ15 at checkout for a discount on your very own Nitro BagBoy Push Cart!

Trouble Off the Tee
Use code BASIC20 for 20% off Trouble Off the Tee Hats. Play Golf Your Way!

Thanks for listening. Tune in next Thursday for our next episode!

Course Record
Use BasicBogeys10 at checkout for 10% off their functional hydration drink!

Disclaimer: This post contain

Owen

Related Tags

Episodes