Fat Joe and Jadakiss are joined by Nigel Sylvester, BMX rider and Nike collaborator who just took home Sneaker of the Year for the Air Jordan 4 'Brick by Brick.' Nigel breaks down how the iconic red colorway came together, the new rollout strategy with Jeezy, what's coming with the new ‘Brick After Brick’ drop in May 2026, and he gifts Joe and Jada some of the FIRST pairs of the new kicks. He tells Joe and Jada about signing with BMX legend Dave Mirra at 18, growing up in Queens and developing a love for bikes in his grandmother's driveway, and the wild moment at ComplexCon when he announced free sneakers and 5,000 people cleared out of the building in seconds. Plus, Nigel premieres Stove God Cooks’ new track "Brick After" releasing in conjunction with the new sneaker, Joe claims to have “met the algorithm,” and they revisit their hatred of the loafer-sneaker hybrid.

Joe and Jada is now STREAMING ON NETFLIX!

Merch is here! https://joeandjadashow.com/

All lines provided by Hard Rock Bet

6:00 'Brick By Brick' winning Sneaker of the Year

14:30 How he fell love with bikes

19:30 Jeezy's collab & Joe "meeting the algorithm"

30:30 Nigel gifts Joe and Jada some of the FIRST 'Brick After Brick' sneakers

34:30 'Brick After Brick' rollout

38:30 World premiere of Stove God's "Brick After"

47:30 RIP Dave Mirra

51:30 State of sneaker culture

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nigel sylvester