GS#1015 September 2, 2025. This week we speak with Ben Helmrath, VP PGA Tour Superstores, and "caddie" for the TGL Champion Atlanta Drive about the exciting developments in golf, particularly focusing on the rise of golf simulators. Ben shares insights into the partnership with the PGA Tour, the growth of golf retail, and the evolution of golf experiences, especially during the pandemic. He recounts his firsthand experiences with TGL at SoFi Stadium and his strategic role during matches, highlighting the innovative approach to golf that TGL represents. The conversation wraps up with a look ahead to the future of TGL and the excitement surrounding its second season. Other topics with Ben include the evolution of indoor golf, offering practical advice for setting up a home golf simulator. The discussion also covers technological innovations in golf simulators, and the importance of creating family-friendly experiences. Helmrath highlights the affordability and accessibility of modern golf technology, making it easier for families to engage with the sport.

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