In this inspiring episode of I Am Mentally Tough, host Gladine Frasso sits down with Coach Jaye, founder of the Next Level Warriors AAU basketball program, to explore what it really takes to build a youth sports program that goes beyond the game.

Coach Jaye shares her personal journey from growing up in a small town in Pittsburgh to launching and sustaining a successful basketball organization that emphasizes not just athletic performance, but holistic development. From foundational skill-building to handling criticism and creating strong relationships with families, Coach Jaye offers powerful insight into what it means to lead with purpose and resilience.

Listeners will walk away with practical wisdom on how to lead young athletes with intention, develop a winning mindset, and build a legacy rooted in service and strength.

What You’ll Learn in This Episode:

What it takes mentally and emotionally to start and grow an AAU basketball program.
The importance of foundational skills in sports and life.
How to build trust and strong relationships with parents and players.
How to turn losses into lessons and stay motivated through adversity.
Ways to manage external criticism and stay aligned with your purpose.
The value of offering holistic support to athletes—including nutrition, public speaking, and personal development.

Top Takeaways:

Foundational skills are the building blocks for long-term success—on and off the court.
Relationships with parents and players are essential to sustaining a youth program.
Getting your “butt kicked” can be a valuable learning moment.
Leaders must tune out external noise and stay committed to their mission.
Holistic development (beyond athletics) helps young athletes thrive in all areas of life.

Coach Jaye’s story proves that great coaching changes lives. Her blend of tough love, practical support, and long-term vision offers a roadmap for anyone committed to developing young people.

🎧 Tune in now to hear Coach J’s remarkable story and learn how to lead young athletes with grit, grace, and purpose.

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Coach Jaye

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