Want to close more deals? Don’t pitch your idea in the first conversation.

Aaron Lutze is the co-host of Second Nature, a podcast about the business of the outdoor industry. He is also the founder and presenter on Super Rider, a YouTube channel that helps mountain bikers build control and confidence on two wheels.

Jon chats with Aaron about:

Aaron's Journey into Mountain Biking
Navigating Brand Partnerships
The Origin of Second Nature
Outdoor Brand Camp and Educational Courses
The Importance of Genuine Partnerships

Stay connected:

Follow Aaron:

https://www.instagram.com/aaronlutze/

Second Nature Podcast:

https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=ef71f6d9287441f4

https://www.instagram.com/secondnature.media/

Outdoor Brand Camp:

https://outdoorbrandcamp.com/

SuperRiderTV on Instagram:

https://www.instagram.com/superridertv/

SuperRiderTV on Youtube:

https://www.youtube.com/@SuperRiderTV

This episode is supported by:

Eternal:

Eternal offers high performance healthcare for athletes and treats you like your active life depends on it. So, if you’re building something ambitious, don’t leave your own health as the bottleneck. Check out ⁠eternal.co⁠ and use code “LRL” for 10% off.

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

Aaron Lutze

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