How Angel Reese Built a Brand Bigger Than Basketball

No Offseason: The Athletic Women's Basketball Show

Feb 20, 2026 • 52:26

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Episode Notes

Zena and Sabreena begin their conversation by discussing the complexities of the ongoing CBA negotiations, including revenue sharing, player salaries, and the potential for a strike, as both sides work to meet their demands.

Next, Zena is joined by NBA writer Shakeia Talyor to discuss the remarkable business journey of basketball star Angel Reese. They explore how Angel has leveraged her talent and social media presence to build a brand that transcends the court.

We close by examining which Unrivaled Coach has the strongest chance of transitioning into a WNBA head coaching role.

REFERENCES:

WNBA players submit counterproposal with lower revenue share, salary cap by Sabreena Merchant

The business of Angel Reese: acting, modeling, branding and, of course, basketball by Shakeia Taylor

No Offseason is a part of The Athletic Podcast Network

Get in touch! Leave a comment wherever you’re listening, or email us at NoOffseason@TheAthletic.com

Show Links:

-YouTube: @No-Offseason

-Instagram: @tanooffseason

-TikTok: @no_offseason

Credits:

-Zena on BlueSky: @zenakeita