Live from the PGA Show | Inside Golf’s Biggest Brands with 8AM Golf & TaylorMade

The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next.

In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport.

Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss investing across every corner of the golf ecosystem — from equipment and media to hospitality, entertainment, and experiential concepts like par-three golf, travel, and private clubs.

Later, Jimmy is joined by David Abeles, President & CEO of TaylorMade, for a wide-ranging conversation on innovation, pricing, storytelling, performance technology, and what it takes to lead one of golf’s most iconic brands in a hyper-competitive global market.

Along the way, Jimmy and Mollie explore the PGA Show floor — highlighting emerging products, new technology, creators, startups, and the ideas shaping golf’s future — while capturing the energy, ambition, and entrepreneurial spirit that define the modern game.

This episode is a behind-the-scenes look at how golf really works — the people, the decisions, and the risks that move the industry forward.

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