How WSU Is beating the Transfer Portal — LB Keith Brown on retaining key players

In the era of nonstop movement and NIL-driven decisions, Washington State Cougars football is finding ways to retain its core — and senior linebacker Keith Brown is right at the center of it.

In this episode, Keith breaks down how WSU is navigating the transfer portal, what conversations are actually happening inside the locker room, and the pitch he makes to teammates when other programs come calling. From leadership and culture to trust, development, and belief in Pullman, this is an honest, player-led look at why some guys choose to stay when leaving is easier than ever.

If you’re a Coug fan — or just curious how programs are surviving the portal era — this is a must-listen.

👇 Topics covered: -How WSU approaches player retention in the transfer portal era -Keith Brown’s leadership role within the program -What players really care about when deciding to stay or leave -Culture vs. money in today’s college football landscape -Why certain WSU players chose not to enter the portal 🎧 Available on YouTube & podcast platforms 📺

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0:00- Discussion around WSU's retention in the portal

28:21- Keith Brown joins