Served with Andy Roddick

In this week’s episode, Andy Roddick sits down with Tony Godsick: Roger Federer’s longtime agent, business partner, and CEO of TEAM8. Andy and Tony have a wide-ranging conversation about Federer’s legacy, the creation of the Laver Cup, and how monumental deals with Uniqlo and On Running came to life. Andy and Tony discuss Roger’s personality behind-the-scenes, the inner workings of player management, and how the Federer family became a part of tennis history.

COMMENT BELOW:

What do you think was Federer’s smartest business move?

What are some other iconic athlete deals that come to mind?

📩 Sign up for the 5 Setter Newsletter here: https://servedmedia.substack.com/

Check out some Served Merch: https://store.servedpodcast.com/

🎾 Join the Served Chucker's Club for Exclusive Perks: https://www.youtube.com/channel/UC0k_--YLuTNuDvq1Dw4zHmw/join

📱If you're new to the Served with Andy Roddick, we're happy you're here! Follow us for more:

https://www.instagram.com/servedpodcast/

https://bsky.app/profile/servedpodcast.bsky.social

https://www.tiktok.com/@served_podcast

Theme music composed, produced, and mixed by Dan Whittemore.

Instagram: https://www.instagram.com/dwhit.wav/

⏰ Timestamps:

0:00 Welcome to Served

1:18 Shanghai Humidity & Scheduling Rants

10:36 Tony Godsick Joins the Show

11:45 Inside the Laver Cup: Logistics, Growth & Planning

18:00 Why Federer’s Vision Made Laver Cup Work

23:00 How Godsick Measures Success & the Politics of Tennis

26:30 Building a Partnership with Roger Federer

33:00 The Truth Behind Federer’s Nike Split & Uniqlo Deal

43:10 The Birth of On Running’s Federer Partnership

58:00 Federer’s Character and Why He Always Delivers

1:02:00 Monica Seles’ Role in Godsick’s Career

1:04:50 Raising a Tennis Family: Mary Joe & the Kids

1:08:00 College Tennis, NIL, and the Future Path to the Pros

1:13:55 Closing Thoughts & Invitation to London Laver Cup

Learn more about your ad choices. Visit podcastchoices.com/adchoices