SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features Mark Paaluhi, the man behind the improbably successful Hermosa Open – and the man who extended it to a three-year deal, bringing the Hermosa Open back through 2027 at least. Exciting stuff. We chat all about that, as well as:

Why Paaluhi felt the sport needed a professional event in Hermosa, and why it needed to be pure: a true double-elim, and a true open format What he learned from last year’s Hermosa Open The importance of grassroots marketing via getting players out on the town to m...