98. More Than A Shirt

We're joined by author and journalist Joey D'Urso to talk about the relationship between football kits, power, marketing and geopolitics through the lens of his recently published book.

With huge commercial value and unlimited marketing opportunities, football kits have become the most popular way for brands to gain exposure to new audiences and demographics.

But football kits often become central to other issues surrounding money and power, and sometimes not all is as it seems.

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About Our Guest

Joey D'Urso

@josephmdurso

'More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power'

https://stanchionbooks.com/products/more-than-a-shirt-how-football-shirts-explain-global-politics-money-and-power