New Logo, New Leaders: What the Bruins Logo Reveal Tells Us

Locked On Bruins - Daily Podcast On The Boston Bruins

Locked On Podcast Network, Ian McLaren

June 23, 202525 min
Hockey

New Logo, New Leaders: What the Bruins Logo Reveal Tells Us

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Episode Notes

The Boston Bruins unveil a new logo, signaling a return to tradition and a fresh era for the team. Host Ian McLaren discusses the rebrand, which features a classic Spoked B design from the 80s and 90s. The reveal video, narrated by Dennis Leary, emphasizes Boston's identity and grit. McLaren analyzes the players featured, including David Pastrnak and Charlie McAvoy, hinting at the team's future core. The podcast explores the significance of this change amidst recent departures and upcoming events like the NHL draft and free agency. McLaren also touches on Morgan Geekie's contract situation and the notable absence of Brad Marchand from the rebrand messaging.


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