The Varsity
Puck | Audacy
February 19, 202539 min
General Sports
UFC Rights Fights, F1 Deal Heat & ESPN’s Media Moneyball
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Episode Notes
CNBC’s Alex Sherman joins John for a deep dive into how leagues can maximize profits from social media engagement in the streaming era. They also wade into the brewing media rights battles between traditional networks and streaming giants, with UFC and F1’s rights up for grabs, before Alex shares his personal insights on the overall state of sports media and the business behind the games.
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