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Basketball
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Jason Mays is the Founder of Cognitecture, a mental performance coaching practice. Mays coached at the high school level at both Ashland Blazer and Montgomery County High Schools in Kentucky and made 5 state tournaments in 6 seasons as a head coach.
Mays was previously an assistant coach and interim Head Coach at Kentucky Wesleyan after spending two seasons at Valdosta State University. Prior to Valdosta State, Mays spent seven years coaching alongside Head Coach Happy Osborne at Georgetown College in Georgetown, Ky.
On this episode Mike & Jason discuss how athletes and coaches can keep growing through adversity, plateaus, and success. Mays shares a four-part foundation for mental toughness: find your fuel, stack small wins, reframe adversity, and avoid becoming complacent after success. He explains why consistent routines and repetitive fundamentals matter, and how players can “do simpler better” to reach the next level. The conversation also explores defining player roles, having courageous conversations, and building meaningful relationships by investing in athletes beyond basketball. Throughout the episode, Mays emphasizes that coaching can prepare players for life beyond the court as well as help them succeed in the game.
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Grab a notebook and take down some ideas as you listen to this episode with Jason Mays, Founder of Cognitecture.
Website – https://www.coachmays.com/
Email - jason@coachmays.com
Twitter - @CoachJMays
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"Jason Mays - Mental Performance Coach & Founder of Cognitecture - Episode 1309" is an episode of Hoop Heads. Runtime 1 hr 17 min. Published October 12, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.