Breaking Down the Topps Conference: New Products, Licensing & Shop Allocation

In this episode of Collector Nation, Ryan Alford, Brian Ludden, and Bella Shafer take a closer look at the current state of the trading card industry—from allocation challenges to pricing shifts and the evolving role of card shops.

Drawing from firsthand experience at the Topps Conference, the conversation explores how brands like Topps and Fanatics are thinking about growth, distribution, and the future of the hobby.

The team also discusses how technology, data, and platforms like eBay are influencing buying behavior and shaping how collectors engage with the market. As the hobby continues to expand beyond just sports, new opportunities—and challenges—are emerging.

Whether you're a seasoned collector or just getting started, this episode offers valuable insight into where the hobby is headed and what it takes to stay ahead.

🔑 Topics Covered

Topps Conference insights and industry direction

Allocation challenges and how shops earn inventory

Pricing trends and secondary market dynamics

The role of technology and data in collecting

Growth of the hobby beyond sports cards

Marketplace evolution and future opportunities

🤝 Connect with the Hosts

Ryan Alford – https://www.ryanalford.com

Brian Ludden (Ludex) – https://www.ludex.com

Bella Shafer – https://www.instagram.com/isabellashafer