The WTA Finals Are All Over the Place...What Happens Next?

After hosting six of its last seven editions in different cities, the Women's Tennis Association (WTA) is exploring options for a new home for the WTA Finals beyond 2026, when the event’s current three-year stint in Riyadh, Saudi Arabia ends.

While covering the Charleston Open, I spoke with Madison Keys, who said she’s still undecided on whether the Finals’ frequent host-site changes ultimately benefit the event. Jessica Pegula said she hopes to see the year-end championships grow to match their prestige.  I also spoke with Charleston tournament director Bob Moran, who revealed that multiple U.S. cities are in the running to host the Finals beginning in 2027, with Charlotte, North Carolina emerging as a frontrunner.