Exclusive Interview: CEO Axel Schuster on Football’s Business, Bundesliga’s Future & Signing Müller

From Mainz and Schalke to the Vancouver Whitecaps, Axel Schuster has worked across every level of the game. In this exclusive interview with Markus Fjørtoft, he discusses building a winning foundation in MLS on a modest payroll, lessons from working with Klopp, Tuchel & Schalke’s rise and struggles, why football clubs struggle with sustainability — and where real growth opportunities lie, the Bundesliga’s challenge in a Premier League world, and the story behind bringing Thomas Müller to Vancouver.